Conference and incentive travels, essential for tourism development in Cuba

Conference and incentive travels, essential for tourism development in Cuba

Havana, Cuba, January 29 - The election of Cuba to host conferences, events and incentive trips, is today an additional attraction of the country for tourism experts who consider this nation as relevant in the holiday industry and trust in its ability to ensure the success of this modality by counting with adequate facilities and renowned specialists. There is no doubt that tourism of conferences, events and incentives are essential pillars in the growing spiral of the Cuban holiday industry, whose links with reputable companies such as GSAR, underpin its development and potential. One of the events that endorse the country's prestige in this type of tourism has been the realization in Havana in 2009, of MITM Americas (Meetings and Incentive Travel Market), one of the most important events of its kind, whose organizers congratulated especially by the way the meetings were scheduled. This encounter was proposed by the above firm GSAR Marketing, which integrates the Convenco Managerial Group, dedicated to the holiday industry since 1974, which is formed by two companies, Convenco Incentive Solutions and GSAR- Marketing, and according to experts consulted appropriately, members of the Cuba Convention Bureau, consider the group as a pioneer in Spain in terms of events and incentive travels. Outstanding customers integrate the portfolio of Convenco such as Bimbo, Budweiser, Chrysler, Danone, General Electric, General Foods, Gillette, Grundig, Kellogg, Kraft, Martini, Mercedes Benz, Nissan, Revlon, Smith and Kleine, Starlux, Tetrapack, Thomson and Zinzano, among others. By its side, G.S.A.R.-Marketing, established in 1981, specializes in global media sales and marketing for travel and tourism and its success relies on companies like Braniff, Frontier Airlines, American Airlines, Othon Hotels in Brazil, Hawaiian Pacific Hotels, Bahamas Tourist Office , Saddlebrook Golf and Tennis Resort, Hawaiian Air, and Aero California, just to mention some. Regardless of the ability of Cuba in organizing international events, the relationship with GSAR Marketing, will provide an enlargement of its possibilities in this important modality. Cuba prepares hundreds of meetings annually in different fields, including music, general culture, science, technology, visits of politicians interested in knowing the country's development, and promotes various incentive trips. Among the events, stand out that of Pedagogy and the very relevant Habano (Cigar) Festival, which attracts at least one thousand delegates from over 60 countries in each edition. This type of tourism has appropriate structure in Cuba, led by Havana's Palacio de Convenciones (Conventions Palace), hotels and pleasant scenarios to complement the visits, as an addition to the expertise of multidisciplinary teams, which are also part of the upward spiral of tourism.

Cuba News Agency News posted on 1/30/2012 4:26:04 PM

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