Events and incentive trips as a way of promoting Cuba travel

Events and incentive trips as a way of promoting Cuba travel

The number of tourists visiting Cuba to participate in events, congresses or other type of exhibitions has grown in the past five years as well as the number of travellers engaged in incentive Cuba travel. Events and professional trips are important motivators of tourism, and figure prominently in the development and marketing plans of most holiday destinations. In the case of Cuba, the development of event tourism and incentive travel has played an important role in the promotion of Cuba holidays, from community-building to urban renewal and cultural and science developments, a recent report by Prensa Latina revealed. "To the island, this type of trip represents a rising spiral and a complement to other sorts of travel" the report says, also making a direct reference to the role played by international organisations such as Convenco in promoting events and professional travel in various Cuba holidays destinations, especially in association with Cuba Convention Bureau. Convenco Group is a global organisation comprised by two firms, Convenco-Incentive Solutions and G.S.A.R. Marketing, both related to the industry of meetings, incentives, congresses and exhibitions. In 2009, G.S.A.R. Marketing, organised the MITM Americas (Meetings and Incentive Travel Market) in Havana, an international fair held with the objective of promoting professional travel. Guadalajara, Merida and Guanajuato in Mexico as well as Guatemala City in Guatemala and the beach resort of Varadero in Cuba have been other venues hosting the event in previous occasions. Convenco-Incentive Solutions' clients include enterprises such as Abbot, Bimbo, Budweiser, Chrysler, Danone, General Electric, General Foods, Gillette, Grundig, Kelloggs, Kraft, Martini, Mercedes Benz, Nissan, Pepsico, Pfeizer, Playtex, Revlon, Smith and Kleine, Starlux, Tetrapack, Thomson and Zinzano. On the other hand, G.S.A.R. Marketing has partnerships with firms like Braniff, Frontier Airlines, American Airlines, Othon Hotels from Brazil, Hawaiian Pacific Hotels, Bahamas Tourism Office, Saddlebrook Golf and Tennis Resort in Florida, Hawaiian Air and Aero California. Every year, scientific and educational events attract the largest number of foreign event visitors to Cuba. The island's achievements in medicine and general education entice professionals from all over the world to share their experiences with their Cuban counterparts, therefore promoting Cuba travel. Popular holiday destinations in Cuba such as Havana, Villa Clara, Santiago de Cuba and Varadero receive thousands of event participants and incentive travellers on a weekly basis, thanks to the fact that they have the adequate infrastructure to successfully carry out this type of activities. Besides conference rooms and convention centres, travellers attending meetings and congresses in these and other cities in the island have a vast collection of Cuba hotels to stay at, all of which are adequately equipped to receive and serve this demanding type of clients.

Latin Press News News posted on 1/29/2012 12:45:07 PM

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